Senior Business Intelligence Analyst with 15+ years of experience building reporting and analytics infrastructure across telecommunications, BPO, and financial services. Expert in Power BI, Tableau, SQL, and DAX with a track record of turning complex data into executive reporting that drives revenue and operational decisions. Specialized in customer value management, data visualization, and developing automated reporting solutions for C-suite executives and stakeholders.
15+ YearsBI & Reporting Infrastructure
2M+ SubscribersCovered in Commercial BI Reporting
6,500+ AgentsGlobal WFM & Payroll Data Infrastructure
20+ ProjectsData Delivery for C-Suite Stakeholders
PROFESSIONAL EXPERIENCE
Senior Business Intelligence Analyst
Digicel Jamaica | September 2018 - Present
Engineering integrated BI workflows that merge traditional analytics with customer value management and geographic data enrichment to optimize subscriber targeting across a 2M+ customer base
Architecting and maintaining complex data transformations in Oracle SQL, delivering executive dashboards in Power BI and Tableau that drive strategic decision-making
Implementing customer value management frameworks to run A/B testing that improves promotional campaign outcomes and ROI
Developing targeting strategies to manage churn and prevent cannibalization during promotional campaigns, protecting revenue streams
Building automated reporting solutions using Power BI Server and Oracle PL/SQL jobs, reducing manual reporting time by 70%
Using DAX and Power Query for advanced data modeling and transformation, enabling self-service analytics for business stakeholders
Leading data delivery for commercial projects across Sales, Marketing, Finance, and Network Planning departments
Workforce Management Manager & Head of Global Insights (Consultant)
Support Services Group | September 2021 - September 2024
Architected enterprise-wide data infrastructure for global BPO operations spanning NA, CALA, EMEA, and APAC regions with 6,500+ agents across 125 lines of business
Designed and implemented standardized data collection processes using Power Query and Power BI, creating single source of truth for executive decision-making
Built comprehensive data warehouses and analytical frameworks supporting monthly reporting to Kingswood Capital investors
Developed executive dashboards and visualizations using Power BI and DAX that enabled revenue optimization, P&L monitoring, and operational efficiency initiatives
Established data governance protocols and workflows ensuring data quality and consistency across multi-region operations
Created predictive models for capacity planning and resource allocation across 700+ specialized campaigns
Business Intelligence Analyst (Contractor)
VMBS (Victoria Mutual Building Society) | Various Projects
Conducted comprehensive data quality audits against data dictionary specifications, identifying critical data integrity issues in legacy systems
Discovered and corrected systematic data entry errors where binary flags were misconstrued, improving data accuracy across financial records
Developed Power Automate workflows for automated reporting, creating self-generating Excel reports with scheduled email distribution
Authored technical documentation for automation solutions, ensuring knowledge transfer and maintainability
Collaborated with stakeholders to translate business requirements into data solutions and reporting frameworks
Workforce Management Supervisor
IBEX Global (Amazon/Audible Account) | November 2017 - September 2018
Developed real-time reporting dashboards for operational metrics, enabling data-driven workforce optimization decisions
Created forecasting models and capacity planning tools supporting scheduling for high-volume contact center operations
Leveraged analytics to optimize agent allocation and improve service level adherence
Key Achievements
Recommended by C-suite decision makers as data manager on over 20 strategic projects
Led data delivery for revenue-generating projects across 3 of Jamaica's top 10 organizations
Directed analytics initiatives that shaped development of multiple in-house software solutions
Consistently commended for extracting value from latent data stores and delivering high-quality analytical outputs
TECHNICAL SKILLS
Core Competencies
Power BI & Tableau Development
Advanced SQL & DAX
Data Visualization & Storytelling
Power Query & ETL
Customer Value Management
KPI Development & Monitoring
Oracle SQL & MySQL
Data Modeling & Architecture
Executive Reporting & Dashboards
A/B Testing & Analytics
Forecasting & Predictive Analytics
Business Intelligence Strategy
Tools & Technologies
BI & Visualization: Power BI (Advanced), Tableau, Power BI Service, DAX, Power Query, M Language
Data & Databases: Oracle SQL, MySQL, SQLite, SQL Server, Data Modeling, ETL/ELT Processes